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This study investigates the different types of bad smells and how people react to them. The research questioned the importance of smell to people and how different people with different characteristics reacted to the different kinds of smell.
Three research objectives guide this empirical study: (1) to determine the importance of smell on the sale, (2) to find out the extent that people react to these smells and (3) to identify extent of variation of the people's preferences according to their different characteristics.
The research began with a review of secondary data about the different characteristics of salespeople and their importance...
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