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Essay text:
They provided an additional touch point for stores with consumers, and some actual continuity early on too. But in light of the introduction of more broadly used (and promoted) cards, like VISA, Discover, and MasterCard they have become relics.
One of the many companies in the middle of all this commoditization is the New York, NY-based American Express Company. Not many years ago, most credit card offers arriving in your mailbox were barely a notch above other junk mail. Today it is common to receive a couple of offers each week; some with single digit interest rates and/or annual fee waivers...
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Common topics in this essay:
- American Express - My Life. My Card Campaign
- Citibank: Launching the Credit Card
- Credit Card Debt in America
- Credit Card Debt
- Credit Card Ethics
- Credit Card and it's effect.
- credit card ethics
- Strategy: The U.K. credit card industry in the late 1980's
- The commoditization in the credit card industry
- Unethical Credit Card Practices
- Credit Card
- Credit Card Debt
- Credit Card Epidemic
- Credit Card Addiction
- credit card secrets
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