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The Comeback Of Caterpillar

The Comeback of Caterpillar

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Title: The Comeback of Caterpillar

Essay Details:

Subject: Business

Author: Anne W

Date: February 18, 2016

Level:

Grade: B

Length: 7 / 2097

Essay text:

Caterpillar supplied the U.S. Army with bulldozers during WWII, and its sales tripled in the early 1940's when they included motor graders, diesel engines, and electric generators in their product line. After WWII, demand for Caterpillar products sprung forth and their equipment was used to build the interstate highways and airports as well as rebuild Europe and construct dams in Third World countries. The company produced high quality, reliable products with fast delivery and service when replacements were needed which set them apart from any competition. By the mid 1960's they had established foreign manufacturing subsidiaries in several countries and had a successful alliance with Mitsubishi in Japan...

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