The Cola Wars

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Title: The Cola Wars

Essay Details:

Subject: Business

Author: Arnold Z

Date: November 28, 2015

Level: University

Grade: A

Length: 17 / 4813

Essay text:

For many years, Coca cola had the cola market cornered. Pepsi was a distant, nonthreatening contester. In a simplified sense you could sum up the strategies as Coke: old, Pepsi: new. The first magazine ad for coca-cola appeared in Munsey's in 1902. Soon there were serving trays with images of people enjoying Coca-cola and glasses with the cola's name on them. At this time Coca-cola and Pepsi were served in drugstore soda fountains. In 1934, he marketed Pepsi in a 12-ounce bottle for 5 cents. At that time, Coca-cola was sold in a 6-ounce bottle for 10 cents. Coca cola in comparison hit the airwaves in 1941...

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