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Mr. Goizueta used important management functions during his time working for Coca Cola, such as planning and leading. He was the Chief Executive Officer and recognized the problems in the company and challenged the new Chief Operating Officer to rejuvenate the coke brand. By noticing what was going on (i.e. consumers showed interest in clear flavored water and seltzers) he was able to plan ahead and lead the company to success. Mr. Hunter also used an important management function: Controlling. Mr. Hunter was the regional manager in the Philippines and noticed that relying on local bottlers to distribute and market Coke products was not working as well as planned...
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