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He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born.
Selling his creation from Jacob's pharmacy for five cents a glass, Dr. Pemberton promoted his new product by distributing thousands of coupons that could be exchanged for a complimentary sample. In the first year, he spent $46 on advertising. Pemberton sold the rights for ?Coca-Cola' to Asa G. Candler who founded The Coca-Cola Company in 1892. Candler was a confirmed believer in the power of advertising. He fervently plunged into the world of mass-merchandising, ensuring the ?Coca-Cola' trademark was depicted on countless novelty products such as fans, calendars, clocks, ornate led
glass chandeliers and urns...
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Common topics in this essay:
- 1 to 3 year Business Plan for Coca Cola
- Advertising of coca-cola
- Coca Cola Company Marketing Plan
- Coca Cola Company
- Coca-Cola Company
- Coca-Cola Company
- coke a cola
- coke-cola
- Killer Coke: the campaign against Coca-Cola
- New Coke; Coca-Cola’S Big Mistake
- The Coca Cola Company, a threat for competition?
- The Coca Cola Company
- The Coca Cola Company
- The Coca-Cola Company: A Global Presence
- Discuss the company’s reputation (Justified or not) in light of the concept of “managing interdependence around the world.” What does it take to be a “good citizen” in host countries? How well has Coca-Cola fared in this regard? What doe...
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