The Canon Case

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Title: The Canon Case

Essay Details:

Subject: Business

Author: Robert R

Date: October 3, 2014

Level: University

Grade: A

Length: 4 / 1191

Essay text:

The Success story begins in the late 1950`s with the introduction of the first electronic calculator, and continues up to the 1990`s with the expansion into the market of bubble jet printers. The first challenge of Canon can be described as the creation of competition to Leica in the high quality/ high price photo industry. This development by itself created distinctive competences in the field of optics technology for the firm and led to the expansion into the micrographic equipment technology. The first "innovation" launched in the early 1960`s was the electronic calculator. To enable its production a new technology was developed that combined microelectronics with the existing technologies to incorporate thousands of transistors and diodes in the most compact way...

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