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They effectively copied their competitors green strategies which increased their profits at no added cost. The managers adjusted to keep up with their competitors while simultaneously making Flextronic more efficient.
Not only does implementing the green movement into your management strategy increase efficiency it also increases your competitive edge. Taking an eco-friendly stance in a companies marketing campaigns can give the business an edge over the competition, especially now when environmental issues are so sensitive. Flextronics competitors were able to present their product, the same product Flextronic was producing, in an eco-friendly way making it overall more appealing without incurring any further costs and therefore Flextronic followed suite, something all managers aim to do...
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