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How the women are portrayed in these advertisements is a controversial topic. In order to examine this issue, one must first understand how women are currently portrayed in print advertisements in teen magazines. After the current portrayal is understood, the issue can be evaluated ethically in light of differing ethical frameworks including the typical business approach, cultural relativism, Utilitarianism, and a Biblical approach based on positive and negative injunctions. These analyses will assist the Christian marketer in determining an appropriate response to the issue in order to be “salt and light” in the business world...
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Common topics in this essay:
- A Study Of Advertisements In relation To Affectivity And A Comparison Of Two Adverts On The Same Product But Differing Brands
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