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Summary and Conclusion 14
REFERENCES 15
THE BUSINESS, GOVERNMENT AND SOCIETY RELATIONSHIP OF "P&G"
ABSTRACT
Stakeholder model is important for a successful company that pursues sustainable development. Most of the companies do not know how to implement the stakeholder model even though they have described the different aspects of the stakeholder model. Procter & Gamble (P&G) is a leading and remarkable company that has an integrated stakeholder model. Though researching the theory of stakeholder model and the experience of P&G, this article reveals the factors of P&G’s stakeholder model that includes Consumers, shareholder, new media, business partners, industry associations, government, and NGOs...
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