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Why should you do well in your GCSE exams (business std)?
There are four elements common to all business and these form the basis of Business Studies. All firms have to persuade the public to buy their products which involves them in MARKETING e.g. advertising and other forms of promotion. Firms have employees and so must concern themselves with PERSONNEL issues such as recruitment, training and income and expenditure which involves ACCOUNTING. Firms are involved in some form of PRODUCTION and so we study where they locate and their method of production. Finally, you look at how businesses influence and are influenced by external factors such as the social, legal and economic environment in which they exist...
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