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The Roddicks' offered homemade products made using natural and exotic ingredients, and without testing these products on animals. Their products' packaging was detailed with the ingredients used and together with their properties. The Body Shop's center of operations is located in the United Kingdom as well.
Due to their non-traditional products, they were more high-priced as compared to others, but still more inexpensive as compared to the exclusive names. Their marketing strategies were out of the ordinary, very much unlike traditional approaches, making use of innovative brochures and product catalogues...
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