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Owning a wrist watch was akin to a financial investment and it was not unusual for a wrist watch to change hands from one generation to the other. Assembling a wrist watch was considered a supreme form of art as it entailed having skills of a master jewelry maker, dexterity with micro-mechanics and a very low margin for error. Swiss watch makers, with their years of experience in jewelry making, dominated the industry during this time. Over 80% of all the watch sales in the world and 99% percent of all watch imports into USA were Swiss. There were 2500 Swiss watch making firms and some of the most respected brands of watches in the world were nothing but Swiss...
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Common topics in this essay:
- swatch and global watch industry
- Swatch and the Global Watch Industry
- The Birth Of Swatch
- Market Watch
- Market Pricing
- Pricing Strategy
- Low Pricing Strategy
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