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The Big Cheese Of Mouse Traps

THE BIG CHEESE OF MOUSE TRAPS.

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Title: THE BIG CHEESE OF MOUSE TRAPS.

Essay Details:

Subject: Business

Author: Ryan H

Date: August 22, 2012

Level: University

Grade: B

Length: 4 / 1114

Essay text:

02: Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Answer: Martha has selected the appropriate segment of market for these traps, the women, but its sale can be extended to a few other segments such as the small shops and stores or may be in office setups. Question No. 03: How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways? Answer: The company has positioned the product for chosen target market by: ? Displaying the product at booths in trade shows ? Running feature articles in magazines and articles in various popular press and trade publications ? Subjecting the product in numerous talk shows...

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