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According to Kaplan and Norton, “The Balanced Scorecard provides managers with the instrumentation they need to navigate to future competitive success”. They developed the scorecard because of the shortcomings of traditional management control systems. They created it around a performance planning and measurement framework and used it to execute and monitor the organizational strategy by using a combination of financial and non-financial measures. It also ensures that strategies become a coherent set of performance measures.
The Balanced Scorecard was broken down into four basic processes...
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