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Everywhere people look they are exposed to advertising without a chance of escaping it. On billboards, on signs, on posters, on the television, in magazines and newspapers, on the radio, behind an airplane, on car doors and windows, at every store, on our clothes, food, furniture, on the sidewalk, and even spray painted on an animal, there is no place that marketing will not reach. Although a company can enter the market with the hope of achieving success, it will be virtually impossible for that organization to grow and succeed without marketing. The definition of marketing can be addressed from different perspectives and opinions, and the importance of marketing in organizational success can be explained and demonstrated by true examples from the business world...
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