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Essay text:
Application of Statistical Techniques to Primary Data:
· Obtaining the Customer Profile of the chosen service
· Obtaining the Customer Satisfaction of the chosen service
· Secondary Data
· Covering Research tasks 8&9
5. Report to the Customer Services Manager Including:
· Comparison of the existing Customer Satisfaction survey with my own, including an explanation of why I think my survey is more effective than the existing one.
· Explanation of survey method adopted with justification for it. Considering sampling techniques, target populations, possible sampling errors, bias and the limitations and constraints of the collection process...
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