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The Advantages And Disadvantage Of Starbucks

the advantages and disadvantage of Starbucks

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Title: the advantages and disadvantage of Starbucks

Essay Details:

Subject: Business

Author: Steve S

Date: February 21, 2013

Level: University

Grade: A

Length: 3 / 716

Essay text:

The price of product will be higher than rivals which make them hold just high class part of the market share which might give an affect to company benefit and management efficiency in the future if the competitors climb to fight in the same market. ? When the company is run out of raw materials, this will effect to the customer because the finished product form the process is not enough to satisfy the customer need. They should have deal with the other raw material source to solve this breaking out. Channel expansion Advantage ? Starbucks expand their Frappucino can market by making a contract with the Pepsi in order to use their distribution channel which will be able to reach the customer satisfaction and also help them to wide spread their brand name to be more well known...

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