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Essay text:
He supports his framework through the analysis of several mission and vision statements and takes the reader through an example of how his framework can be successfully utilized by an organization.
He provides the following definitions through which he constructs the framework for building mission and vision statements:
• Values: Principles or concepts of intrinsic worth with which to align one's actions as an end in itself.
• Core competencies: A limited number of skills or technologies which, taken together, serve to differentiate a company from others in the marketplace in such a way as to provide competitive advantage...
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