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OK Peter.
To understand the nature of service, Let see how services have been changed from the past until now. As you can see that in the past, a number of companies focus on goods to gain profits for the company and implementing with services. However, it has been changed in the present; we tend to focus on services instead of goods because we think that if we provide good services for the customers, we can gain more profits. For example, in our company, Thai airways, if we attend to the services to serve the best quality for customers, our company will become more reputation and then we can get more profits...
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