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Tetrosyl Marketing Strategies

Tetrosyl: Marketing Strategies

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Title: Tetrosyl: Marketing Strategies

Essay Details:

Subject: Business

Author: Richard C

Date: March 31, 2014

Level: University

Grade: A

Length: 2 / 566

Essay text:

the first ready-to-use, all purpose filler in the market). While Tetrion have a time-in-market advantage, this advantage could be overtaken by competitors with a faster diffusion rate (Niedrich & Swain 2003, p. 478). Hence, in order to sustain market growth, Tetrosyl should adopt a "pre-emptive defence" strategy where it anticipates and repositions itself to fend off threats of new product launches by competitors. Market leaders demonstrating higher levels of preparation are often associated with successful defence (Stasch & Ward 1997, p. 41). Therefore Tetrosyl should adopt the following strategies for Household Products Division: - (i) Heavy investment in promotion emphasizing on the ?all-purpose' concept and thus the shifting of product-awareness advertising to product-preference advertising...

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