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Essay text:
From the end user perspective, a light, handy and environmentally friendly packaging is decisive during the buying process.
The company responds to its clients needs by innovating new ways and techniques to keep aliments natural and fresh for the consumer. It all started with milk packages before many other technologies developed to meet the necessary criteria for each and every different product. As an example, orange juice with the pulp presented a problem with the first Tetra Pak classical package; therefore other solutions were developed to respect each food composition. The proactive strategy of Tetra Pak encourages striving for innovative and adequate solutions that better fit the industry and the consumers’ requirements...
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