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We also know that smaller suppliers have sometimes found it hard to approach the supermarkets in the past. We want to solve both these issues.
"By opening regional buying officeswithdedicated teams on the ground, we willachieve this and stock more local lines for our customers.
"We will also do more to promote them to customers including regional counters, improved promotional material in stores and a website that will allow them to recommend their favourite regional products to us."
The retailer has now begun the process of recruiting regional food experts from across England and Wales. The regional teams will have buying and marketing managers as well as technical and merchandising support and willbe based within the region they are looking after...
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