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Terry Leahy, CEO, Tesco, PLC. April 2000.
It was a bright sunny morning in May 2000 as Mr. Tim Mason, e-commerce Director for Tesco, was
driving through the lush English countryside on his way to work at company headquarters in Cheshunt,
Hertfordshire. He was running through alternative scenarios of the competitive battle that was just
emerging in online grocery retailing. In April, Mr. Leahy, the CEO, at a meeting of stock analysts had
observed that Tesco.com (Tesco's online retailing venture) was two years ahead of its rivals in implementing
its online strategy. He was convinced that Tesco...
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