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Essay text:
Using this opportunity, Western European countries started to own local stores thus penetrating the Polish market and as a result, by 2003 the estimated number of food sales has reached to 40-50%. “Seven out of the top ten European retailers are now in Poland, and Tesco is the sole British representative.”
When the Western European companies began to revolutionize Polish market, Tesco’s implemented similar strategy in Poland as it did initially in Eastern Europe in 1993. Tesco bought a chain of small supermarkets called Slavia. They did some significant improvements (visual appeal, operational standards, refurbishment, and improved range of goods) by implementing corporate identity program...
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Common topics in this essay:
- A History of Poland
- Poland
- Impact of Retail intiative on retailers
- retail marketing strategies for un organised retailers
- Tesco In Poland
- The Target Market of Extreme Value Retailers
- About Poland
- Poland during World War 2
- Poland
- Poland
- poland history
- Attack On Poland
- Christmas, Retailers, And The Santa Claus Conspiracy
- Poland
- Big Box Retailers
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