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Strengths ? Pakistan boasts an enormous potential audience, even if most of the population currently resides beyond the reach of modern retail outlets
? The food-processing industry is large and expanding. It is currently characterised by numerous small firms, allowing for growth via consolidation.
? The country is a leading producer of a number of profitable agricultural commodities, most notably milk and sugar.
? Changing consumer preferences among middle- and upper-income urban consumers are increasing demand for imported and value-added foods.
? The entrance of global wholesalers, Metro and Makro, should generate some interest among other multinational operators, while also boosting sales via the increased availability of imported goods in independent stores...
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