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Essay text:
It also tries to assign the importance of the Location in comparison to other elements of the retail Marketing Mix.
2. Background
2.1 Tesco Profile:
Tesco plc is a UK-based international grocery retail chain. Tesco now controls just over 30% of the grocery market in the UK. The operating profit of the group was ?2,648 million 2007, recording 16.1% increase over 2006 .
source: TNS Worldpanel
With share of around 31, 55% of the Grocery Market in the UK, which is approximate to the combined share of its main competitors – Asda(16,60%) and Sainsbury(16,22%), Tesco is a definite Market leader ...
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