Teratech

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Title: Teratech

Essay Details:

Subject: Business

Author: Abel P

Date: February 13, 2015

Level: University

Grade: A

Length: 3 / 885

Essay text:

TeraTech executives are trying to implement a plan that will reverse the current situation. Describe the Situation Issue and Opportunity Identification TeraTech is a "Customer Relationship Management (CRM) solutions provider in the pharmaceutical industry" (University of Phoenix, 2008). Although the company has led the industry, TeraTech's fourth quarter sales fell significantly. One of the reasons for slowing growth rates is increased competition in CRM industry and customer dissatisfaction . TeraTech’s executives are concerned as the decrease in sales may cause the company losses for the next year...

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