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Tera Tech Problem Solution

Tera Tech Problem Solution

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Title: Tera Tech Problem Solution

Essay Details:

Subject: Business

Author: Nathan J

Date: May 24, 2015

Level: University

Grade: A

Length: 15 / 4300

Essay text:

TeraTech would like to be a frontrunner as these applications develop, and is presently looking for growth opportunities (TeraTech Scenario, 2008, p. 1). Describe the Situation Issue and Opportunity Identification As competition increases and sales decline, TeraTech needs to develop innovative products to remain a leader in the CRM industry. These products must use the technology available to allow customers to customize the CRM products. One of TeraTech’s primary issues is the lack of understanding of the CRM solution in the pharmaceutical industry. TeraTech has not performed a marketing mix analysis or done environmental scanning...

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