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Essay Details:
Essay text:
Unfortunately, companies with outmoded billing capability are vulnerable to innovation from competitors, and there are no quick fixes.
The most important take- away from this white paper should be that the billing process, and the financial infrastructure as a whole, is a strategic asset and should be managed accordingly. It must be able to grow with the business and also be adept at supporting unanticipated changes. The last thing a marketing team wants to hear is that their new marketing strategy won’t work because “we can’t bill that way”.
A strategic approach to managing the financial infrastructure so that it supports the whole customer relationship results in more accurate and timely billing and thus improved cash flow...
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