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These are flexibility, inventory, procurement, replenishment, integration and coordination. Zara is more flexible compared to its rivals. The use of "vertical integration becomes a distinctive feature of Zara's business model" (Anon 1, 2006). Thus Zara makes 40 percent of its own fabrics and produces 60 percent of its stock in-house. Along side QR Zara is able to respond promptly to ever changing fashion trends. Flexibility for Zara has become a competitive weapon i.e. "ability to produce a wide variety of products, to introduce new products quickly and to respond to the customer needs". (Russell...
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