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PR aims to manage reputation in order to gain understanding and support, and influence opinion and behavior” (Prospects, 2007).
There are several duties and responsibilities that play a major role in the office of public relations. Organization skills are essential. A substantial amount of vital information needs to be easily accessible. Organizing meetings, press conferences, panel discussions and other major events is also necessary. Communication skills are important because much time will be spent communicating in writing or verbally. Listening skills are often overlooked. “More often than not, misunderstandings can easily be averted by listening first, saving you time and money” (Vault, 2007)...
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