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Tata Nano Strategy Impact On The Automobile

Tata Nano - Strategy, Impact on the Automobile Industry

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Title: Tata Nano - Strategy, Impact on the Automobile Industry

Essay Details:

Subject: Business

Author: Ruby G

Date: December 7, 2014

Level: University

Grade: A

Length: 4 / 1077

Essay text:

However this situation is changing fast with companies wanting to increase productivity by automating their lines. Tata cut costs by minimizing components, particularly steel, and taking advantage of India’s low production costs. Because of its size, it requires less metal, has a smaller and lighter engine than other cars, smaller tube-less tyres and a basic interior. Tata divided the components into two types – proprietary designs and Tata Motors design. For proprietary design components, Tata went with established suppliers who then worked on the development from Indian technology centers hence saving further cost...

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