Tata Nano

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Title: Tata Nano

Essay Details:

Subject: Business

Author: Kristen S

Date: December 6, 2015

Level: University

Grade: A

Length: 1 / 275

Essay text:

They can leave the crowded trains and unsafe rickshaws behind. What makes this car revolutionary is its cost. It is projected to cost a mere INR 100,000 (around USD 2500). This makes it the cheapest car in the world. In real terms this is by far the cheapest car ever made. Because of its price, it puts private transport within the common man’s reach. It provides urban and rural consumers a way to fulfill their dream of owning a car. Tata estimates that it can sell over a million Nanos every year. This one car alone is estimated to increase the size of the Indian auto market by 65%. Furthermore, Tata Motors can exploit huge export markets in South East Asia, Africa and Latin America...

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