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Tata Motors Hypothetical Entry On Uk Market

Tata Motors Hypothetical Entry On Uk Market

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Title: Tata Motors Hypothetical Entry On Uk Market

Essay Details:

Subject: Business

Author: Evangeline D

Date: April 30, 2014

Level: University

Grade: A

Length: 12 / 3542

Essay text:

The extremely high growth of SUVs was identified in US and UK. The focus of Tata's market entry will be UK. There were several reasons for selecting UK as the target market. These favourable factors were the status of India as the favourable economic agent, UK Car market dynamics and potential, language similarity. The other countries which were considered as potentially attractive were: the USA ? the largest market size in the world, Russia ? emerging market with significant sales potential. The option of the USA as target market was declined due to extremely high quality requirements and other non-tariff barriers which make it hard for a new entrant to enter this market...

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