Tata Daewoo

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Title: Tata Daewoo

Essay Details:

Subject: Business

Author: Gerald M

Date: October 9, 2013

Level: University

Grade: B

Length: 11 / 3229

Essay text:

Winning the bid had by no means been a sure thing, and Tata had to overcome several obstacles along the way. Kant recalled a surprising conversation with a mid-level manager at Daewoo's truck division in the Korean port city of Gunsan in 2003. The Koreans preferred one of the European bidders, believing them to be best able to secure the future of Daewoo. Kant realized Tata's bid was seen as a long-shot from a company that was not well-known in Korea The Indian conglomerate would need to launch a massive public relations campaign to change the Koreans' perception of Tata, and help them see what Tata was all about...

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