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Essay Details:
Essay text:
Currently, it has three product lines: smart formal, smart casual and smart regular. It plans to expand its product line for casual shoes. It plans to introduce a new product in the form of joggers within this product line. The name of the product will be Mach II.
Consumer surveys indicate that with the exception of some people, response to the Mach II idea has been extremely positive from most of the target audience.
The purpose of this plan is to develop a marketing strategy to introduce Mach II into the market and achieve profits of Rs. 55 million by 2005.
MARKET ENVIRONMENT
This section discusses the actors and forces outside marketing that affect the company's marketing management's ability to develop and maintain successful transactions with its customers...
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