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Essay text:
Porter, 12
1 Summary
In this report first at the environment level, a Five Forces analysis of the industry is conducted, illustrating the high levels of competitive rivalry in the industry. Next a PEST analysis of the Global Airline Industry is conducted, highlighting the in the social, economic, technological and political factors followed by the Key Factors o Success, the strategic groups threat’s and opportunities. Finally in the company level an analysis of the Core Competences is conducted in order to analyze the competitive advantage of the company in the industry and their strengths and weaknesses...
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