Talbots Case

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Title: Talbots Case

Essay Details:

Subject: Business

Author: Danielle D

Date: October 15, 2014

Level: University

Grade: A

Length: 14 / 3913

Essay text:

During the 1970s and 1980s, General Mills aggressively pursued growth strategies for both Talbots and Eddie Bauer, driven primarily by retail store expansions. Bauer, headquartered in Seattle, Washington, had a strong catalog operation and 58 stores in 14 states by 1988. During this expansionary period, Eddie Bauer added casual clothing to its assortments in addition to its traditional strength in outdoor sporting equipment. Bauer’s original assortments were replaced by faster- moving streetwear clothing. They faced new competitive environment by putting new stores into shopping malls. While Bauer had seen stores grow from 1-58 locations from 1973 -1988, Talbots saw its store count grow from 5 to 137, with sale of $392 million...

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