Taking sides Avon

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Title: Taking sides Avon

Essay Details:

Subject: Business

Author:

Date: June 4, 2015

Level: University

Grade: A

Length: 3 / 890

Essay text:

Faced with the strategic decision of developing more growth for Avon, Andrea Jung, president and CEO of Avon since 1999, wants to partner with JC Penny and Sears to provide a greater distribution channel for Avon. It is a difficult decision, because Avon is known for its direct selling method that provides convenience and allows the representatives to build a relationship with its customers. On the other hand, providing Avon products in department stores could possibly open up a whole new customer base that was not present before. This paper will discuss whether the grand strategy under the leadership of Andrea Jung has its merits...

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