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Essay Details:
Essay text:
current economic crisis
- Mitigate bad publicity
- Effect on government/employers
- Budgeting
- Open information sharing/visibility of actions
- Balancing time and effort with PR
- Monitoring current market conditions to adapt the marketing strategy
- How to use feedback to improve social media and PR
- Current economic crisis and the effect upon prospective students.
- Branding and reputation
- Advancing technology
Relevant purposeful activity systems
System to:
- rebuild an enhance reputation
- reduce bad publicity
- enhance local and global awareness
- become more competitive in the media
- increase brand awareness of City University
- raise funding
- manage available funding
- build relationship between university and students
- deliver university degree
- recruit more students
- comply with legal obligations
- maintain business relationships
- respond to feedback
- satisfy students requirements
- mitigate risk
- generate feedback into action
- reach global prospective students and lecturers
- be proactive
- improve the university image as a whole entity
- improve the effectiveness of the marketing strategy
Root definition v...
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