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Essay Details:
Essay text:
(Short-answer quizzes and case studies)
• Incorporate financial, marketing and management strategies for competing in the global business environment.
• Display knowledge of cultural differences affecting global business success.
• Evaluate business opportunities and threats across the globe
• Demonstrate an understanding of the challenges faced by a multinational conducting business in globally. (Team project and/or case studies)
TEACHING STRATEGIES
This course uses a combination of lectures, discussions, case studies, and individual research.
REQUIRED TEXTBOOK
Hill, Charles W...
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