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However, today marketers must look from a different viewpoint - not from the viewpoint of those who create, develop and nurture brands but from the point of view of the ultimate audience, the consumers of brands. Therefore, a successful brand understands its perception and therefore the people who perceive it (Keller, 2003).
The Sydney 2000 Olympic Brand: Focus on Brand Elements to Build Brand Equity
Sydney 2000 is an unparalleled brand management success story. The full integration of the Sydney 2000 brand development and brand management philosophy was central to the overall success of the Sydney 2000 Olympic Games and marketing programs...
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Common topics in this essay:
- housing market in Tokyo and Sydney
- Olympic Games 2012 - Markating Mix
- sydney olympics: the best olympics ever
- The Economic Impact Of The Olympic Games
- Positive effects of the olympic games
- Albert Sydney Johnston
- The Origin Of Olympic Games
- commonwealth games competative environment
- Sydney Opera House
- The History Of The Olympic Games
- The Olympic Games
- The Olympic Games
- Travel sydney
- Sydney Tourism
- Waste Managment In Sydney
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