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The life insurance industry is no different in this regard than any other business. An examination of the strengths, weaknesses, opportunities, threats, and trends will be discussed from the external public’s view, commonly known as the policyholder.
Life insurance customers have two options: whole life and term. The strengths of whole life are: (1) upon death, a lump sum can be disbursed to the beneficiary or some companies offer a monthly allotment, (2) the premiums are set, (3) “cash value” will increase as the policy ages with the added benefit of a disbursement if the policy is surrendered, and (4) participation will earn dividends (Turner, 2008)...
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