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Essay Details:
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Essay text:
No background of marketing is assumed for the class.
We will cover analysis of the marketing functions of price, place, promotion, and product; consumer behavior; market research; social and cultural factors affecting marketing; study of overall marketing planning and strategy.
Course Materials:
Required Text:
Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz and William Rudelius, Marketing, 8th Edition, McGraw Hill/Irwin.
Study Aids on the Web: http://highered.mcgraw-hill.com/sites/0072828803/student_view0/
Try to make the base use of the textbook's Web site. This site contains various study aids including practice quizzes, flash cards of terms, and video clips for the cases...
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