swot target

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Title: swot target

Essay Details:

Subject: Business

Author:

Date: April 1, 2016

Level: University

Grade: A

Length: 6 / 1668

Essay text:

No background of marketing is assumed for the class. We will cover analysis of the marketing functions of price, place, promotion, and product; consumer behavior; market research; social and cultural factors affecting marketing; study of overall marketing planning and strategy. Course Materials: Required Text: Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz and William Rudelius, Marketing, 8th Edition, McGraw Hill/Irwin. Study Aids on the Web: http://highered.mcgraw-hill.com/sites/0072828803/student_view0/ Try to make the base use of the textbook's Web site. This site contains various study aids including practice quizzes, flash cards of terms, and video clips for the cases...

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