SWOT Starbucks

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Title: SWOT Starbucks

Essay Details:

Subject: Business

Author: Dolores F

Date: March 2, 2014

Level: University

Grade: A

Length: 2 / 387

Essay text:

The company is a respected employer that values its workforce. ? The organisation has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.' Weaknesses ? Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. ? The organisation has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk...

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