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In order to do so they developed a unique strategy of combining Western technology with the regional needs of every country in which their products are sold. Their ability to adapt to the special requirements of the market and their endeavour to invest into research and the development of their products have contributed to the development of the companies reputation, especially the laboratories' world-class research in dermatology. All these aspects are responsible for the brand's international recognition being one of the key factors for high sales figures. In fact Shiseido focuses on corporate brands...
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