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Sales of its notebooks products are also very strong, and represent a huge contribution to income for Apple.
• Brand is all-important. Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the brand. Such a powerful loyalty means that Apple not only recruits new customers, it retains them i.e. they come back for more products and services from Apple, and the company also has the opportunity to extend new products to them, for example the iPod.
Weaknesses
• It is reported that the Apple iPod Nano may have a faulty screen...
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