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? Smuckers was the leading producer of jams, jellies and preserves in the US, Canada and Australia in mid 2002
? The company has always met or exceeded consumer expectations
? It has been in the top quartile of Fortune's 100 Best Companies to Work for every year since 1997
? The innovativeness of the transaction for Jif and Crisco was recognized as 2002's Best Overall Deal and Breakthrough Deal
? It was the market leader in 7 food categories in 2002
? Its market share has grown 20% since 1997 through commitment and advertising
? It has been a long time sponsor of good events
? It has a very focused portfolio allowing for the growth in shares of every brand
? It has good utilization of food brokers, a dedicated sales force, which have proven cost-effective and superior in service in various channels
? It has had a number of good product introductions like the Uncrustables and other protein rich menu items
? It has successfully blended the operations of its acquisitions to that of its own
? The acquisitions have improved its position in the food industry so far
? It has been successful in Latin American and 45 other countries
? Its sales revenues are up
? It has been doing the right thing to grow brands and become more profitable such as ensuring better retail coverage and working more closely with customers...
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