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Due to the merger of Reebok and Adidas to form the Adidas Group, Saucony truly needed a new product to grab a piece of the $ 5 billion running market. Our Product like the Nike Plus, the sole will be prefitted with a cavity that will house a pedometer that will be able to communicate with an iPod. It will also have flexion plates and it will also contain a mini GPS system. Saucony has a great positioning in the running shoe market, their fourth in sales behind Nike, Adidas and Reebok. This shoe will be extremely unique, it will have most of all the same technologies as the other big companies plus more...
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